MARKET 110 Advertising

Principles, purposes, and practices of advertising; analysis of the channels of trade, the importance of the correct appeal, style, trademarks, headlines, typography, color, layout, ethics, and other problems involved in effective advertising. No artistic ability required.

Units: 3.00

CSU, Associate Degree Applicable

Prerequisites: None

Lecture: Minimum 48 hours per semester

Departmental Recommendation: Eligibility for ENGL 101