MARKET 100 Marketing Principles

Principles and methods of marketing, as practiced by successfully managed business firms. Topics include demand analysis, forecasting, product development, price determination, distribution channels, material handling, advertising, and personal selling.

Units: 3.00

Offered: (Sp)

CSU, Associate Degree Applicable

Prerequisites: None

Lecture: Minimum 48 hours per semester

Departmental Recommendation: Eligibility for ENGL 101