MARKET 100 Introduction to Marketing Principles
Introduction to marketing principles course is designed to serve as an introduction to the basic principles of marketing, practices, and the application of these practices. This course examines our present-day marketing system from a managerial point of view and has a current events component to help emphasize the marketing principles in today’s business world. Subjects covered include consumers, market research and target markets, feasibility analysis, products, promotion, channels of distribution, pricing, international marketing and use of technology in marketing.
CSU, Associate Degree Applicable
Lecture: Minimum 48 hours per semester
Departmental Recommendation: Eligibility for ENGL 101