MARKET 110 Principles of Advertising

Examines the major components of modern advertising and promotion. Key areas explored include the social and economic role of advertising, controls over advertising, planning of the campaign, and the role of research, media playing, advertising strategy and coordination with other elements of marketing.

Units: 3.00

Offered: (Fa)

CSU, Associate Degree Applicable

Prerequisites: None

Corequisites: None

Lecture: Minimum 48 hours per semester

Departmental Recommendation: Eligibility for ENGL 101


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