MARKET 181 Marketing Pricing Strategies

The course examines the pricing marketing strategies used by profit, nonprofit, and public organizations. The course will cover a wide range of topics that include: pricing as a means of market segmentation, quantity discounts, product line pricing, product bundling, legal aspects of pricing, and the product life cycle.

Units: 3.00

Offered: (Fa)

CSU, Associate Degree Applicable

Prerequisites: None

Corequisites: None

Lecture: Minimum 48 hours per semester


          Fall Offerings