MARKET 183 Sports and Entertainment Marketing

The course helps students develop an extensive understanding of marketing concepts and theories that apply to sports, entertainment, and business. The topics that will be covered in this course include the basics of marketing, target marketing and segmentation, sponsorship, event marketing, promotion, and marketing plans. It also provides college and amateur sports marketing, professional sports marketing, public image, the entertainment industry, entertainment marketing, and legal issues for sports and entertainment.

Units: 3.00

Offered: (Fa)

CSU, Associate Degree Applicable

Prerequisites: None

Corequisites: None

Lecture: Minimum 48 hours per semester


          Fall Offerings