Marketing Management Certificate

The objective of this certificate program is to provide entry-level, marketable employment skills to equip the student with a basic understanding of the terminology and basic concepts/procedures used in the marketing field, and to acquaint the student with the various sub-functions within the overall field of marketing. Completion of the certificate program will prepare the student for entry-level employment in a variety of related occupations including retail sales clerk, outside sales representative, advertising, merchandiser, distribution, or customer service representative.

Major/Program Requirements

Required Courses:

ACCT 208Introduction to Financial Accounting

4.00

BUSAD 100Introduction to Business

3.00

BUSAD 105Entrepreneurship and Small Business Management

3.00

 

BUSAD 145Business Communication

4.00

OR

COMMST 145Business Communication

4.00

 

CIS 101Introduction to Computer and Information Technology

3.00

OR

BUSAD 230Using Computers for Business

3.00

 

CIS 111Web Page Programming and Design

3.00

CIS 163Introduction to PhotoShop

3.00

MARKET 100Marketing Principles

3.00

MARKET 110Advertising

3.00

(3) three units from the following courses:

BUSAD 155Human Relations in the Workplace

3.00

COMMST 155Human Relations in the Workplace

3.00

COMMST 111Interpersonal Communication

3.00

COMMST 111HInterpersonal Communication-Honors

3.00

COMMST 140Small Group Communication

3.00

Total Credit Hours: 32.00

A student receiving a certificate in this field will be able to:

  • Demonstrate the ability to explain and apply marketing principles pertaining to promotion, advertising, public relations, and personal selling
  • Demonstrated the ability to explain the major legislative acts and issues in ethics and social responsibility as they pertain to marketing and advertising
  • Demonstrate the ability to explain the various trade alliance and market mechanisms affecting global marketing
  • Demonstrate the ability to explain and apply the various types and sources of marketing research, product research, and media research information
  • Demonstrate the ability to explain the functions of the operating and merchandising divisions within retailing operations