Marketing Management Certificate
The objective of this certificate program is to provide entry-level, marketable employment skills to equip the student with a basic understanding of the terminology and basic concepts/procedures used in the marketing field, and to acquaint the student with the various sub-functions within the overall field of marketing. Completion of the certificate program will prepare the student for entry-level employment in a variety of related occupations including retail sales clerk, outside sales representative, advertising, merchandiser, distribution, or customer service representative.
Major/Program Requirements
Required Courses:
| ACCT 208 | Introduction to Financial Accounting | 4.00 |
| BUSAD 100 | Introduction to Business | 3.00 |
| BUSAD 105 | Entrepreneurship and Small Business Management | 3.00 |
| | | |
| BUSAD 145 | Business Communication | 4.00 |
| | OR | |
| COMMST 145 | Business Communication | 4.00 |
| | | |
| BUSAD 155 | Human Relations in the Workplace | 3.00 |
| | OR | |
| COMMST 155 | Human Relations in the Workplace | 3.00 |
| | OR | |
| COMMST 111 | Interpersonal Communication | 3.00 |
| | OR | |
| COMMST 111H | Interpersonal Communication-Honors | 3.00 |
| | OR | |
| COMMST 140 | Small Group Communication | 3.00 |
| | | |
| CIS 101 | Introduction to Computer and Information Technology | 3.00 |
| | OR | |
| BUSAD 230 | Using Computers for Business | 3.00 |
| | | |
| CIS 111 | Web Page Programming and Design | 3.00 |
| CIS 163 | Introduction to PhotoShop | 3.00 |
| MARKET 100 | Marketing Principles | 3.00 |
| MARKET 110 | Advertising | 3.00 |
| Total Credit Hours: | 32 |
Total Credit Hours: 32
A student receiving a certificate in this field will be able to:
- Demonstrate the ability to explain and apply marketing principles pertaining to promotion, advertising, public relations, and personal selling
- Demonstrated the ability to explain the major legislative acts and issues in ethics and social responsibility as they pertain to marketing and advertising
- Demonstrate the ability to explain the various trade alliance and market mechanisms affecting global marketing
- Demonstrate the ability to explain and apply the various types and sources of marketing research, product research, and media research information
- Demonstrate the ability to explain the functions of the operating and merchandising divisions within retailing operations