MARKET 110 Advertising
Principles, purposes, and practices of advertising; analysis of the channels of trade, the importance of the correct appeal, style, trademarks, headlines, typography, color, layout, ethics, and other problems involved in effective advertising. No artistic ability required.
Units: 3.00
CSU, Associate Degree Applicable
Prerequisites: None
Lecture: Minimum 48 hours per semester
Departmental Recommendation: Eligibility for ENGL 101