MARKET 100 Marketing Principles
Principles and methods of marketing, as practiced by successfully managed business firms. Topics include demand analysis, forecasting, product development, price determination, distribution channels, material handling, advertising, and personal selling.
Units: 3.00
Offered: (Sp)
CSU, Associate Degree Applicable
Prerequisites: None
Corequisites: None
Lecture: Minimum 48 hours per semester
Departmental Recommendation: Eligibility for ENGL 101