MARKET 100 Introduction to Marketing Principles
This course is designed to serve as an introduction to the basic principles of marketing, practices, and the application of these practices. Subjects covered include consumers, market research and target markets, feasibility analysis, products, promotion, channels of distribution, pricing, international marketing and use of technology in marketing.
Units: 3.00
Offered: (Fa.Sp)
CSU, Associate Degree Applicable
Prerequisites: None
Corequisites: None
Lecture: Minimum 48 hours per semester
Departmental Recommendation: Eligibility for ENGL 101