MARKET 181 Marketing Pricing Strategies
The course examines the pricing marketing strategies used by profit, nonprofit, and public organizations. The course will cover a wide range of topics that include: pricing as a means of market segmentation, quantity discounts, product line pricing, product bundling, legal aspects of pricing, and the product life cycle.
Units: 3.00
Offered: (Fa)
CSU, Associate Degree Applicable
Prerequisites: None
Corequisites: None
Lecture: Minimum 48 hours per semester