Digital Marketing Certificate

The Digital Marketing Certificate is a blend of marketing and multimedia courses that will provide students and overview of concepts that involve marketing and multimedia. The courses will provide a foundational education to students in marketing and digital communication. The courses also provide basics of marketing principals that included and not limited to pricing, revenue, sales and marketing environment.

Major/Program Requirements

Career and Academic Pathways

Required Courses:

BUSAD 100	Introduction to Business	3.00
MARKET 100	Introduction to Marketing Principles	3.00
MARKET 110	Principles of Advertising	3.00
MULTI 100	Multimedia Foundations	3.00
MULTI 111	Adobe Photoshop I	3.00
	Total Credit Hours:	15.00

 

A student receiving a certificate in this field will be able to:

• Create an integrated marketing communications plan which includes target audience analysis, pricing objectives, promotional strategies and measures of effectiveness.
• Calculate and forecast pricing, revenue, sales and profit scenarios in a marketing environment.
• Produce marketing correspondence and materials using common software applications.