Marketing Management Certificate of Achievement

The objective of this certificate program is to provide entry-level, marketable employment skills to equip the student with a basic understanding of the terminology and basic concepts/procedures used in the marketing field, and to acquaint the student with the various sub-functions within the overall field of marketing. Completion of the certificate program will prepare the student for entry-level employment in a variety of related occupations including retail salesclerk, outside sales representative, advertising, merchandiser, distribution, or customer service representative.

Major/Program Requirements

Career and Academic Pathways

Required Courses:

ACCT 208	Introduction to Financial Accounting	4.00
BUSAD 100	Introduction to Business	3.00
BUSAD 105	Entrepreneurship and Small Business Management	3.00
BUSAD 145 or COMMST 145	Business Communication	4.00
BUSAD 155 or COMMST 155	Human Relations in the Workplace	3.00
	OR
COMMST 111 or COMMST 111H	Interpersonal Communication	3.00
	OR
COMMST 140	Small Group Communication	3.00
CIS 101	Introduction to Computer and Information Technology	3.00
CIS 111	Website Design & Development I	3.00
MULTI 111	Adobe Photoshop I	3.00
MARKET 100	Introduction to Marketing Principles	3.00
MARKET 110	Principles of Advertising	3.00

Total Credit Hours: 32.00

 

A student receiving a certificate in this field will be able to:

• Demonstrate the ability to explain and apply marketing principles pertaining to promotion, advertising, public relations, and personal selling.
• Demonstrated the ability to explain the major legislative acts and issues in ethics and social responsibility as they pertain to marketing and advertising.
• Demonstrate the ability to explain the various trade alliance and market mechanisms affecting global marketing.
• Demonstrate the ability to explain and apply the various types and sources of marketing research, product research, and media research information.
• Demonstrate the ability to explain the functions of the operating and merchandising divisions within retailing operations.